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Creative Direction

Catalog collage

Catalog Photoshoot

Provided direct styling, photography production, and content creation for a print wholesale catalog.

My Role:  Creative Direction & Production Styling  

For this creative photoshoot, I established the shot list, scouted talent, makeup artist, pulled clothing, accessories, and worked with photographer to scout locations that would visually add to the aesthetics of the brand. 

 

The primary objective was to drive awareness of a newly launched vegan leather line of handbags and accessories. As a secondary consideration, the brand's toxic-free nail polish would be featured as well and showcased during a retail tradeshow at the AmericasMart in Atlanta.

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