Visual Branding

Project: Naming, Brand Identity, Visual Branding, Marketing Assets, Print Collateral Design, and Production

My Role: Art Direction, Graphic Design, & Photography

Camille’s Closet is a concept brand of pretty stationery, accessories, and lifestyle merchandise for women.

Visually, the brand needed to exude femininity, so I went with a pastel color scheme and used endearing words such as "sweetheart" and "darling" for tone of voice.

The icon logo resembles a door key lock, and the letter "o" in the closet has been replaced with the heart icon. Product shots were taken in front of pastel backdrops with soft lighting to create a consistent brand story.

Logo

Color Palette and Patterns

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Social Assets

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